{"title":"Shad lure","description":"","products":[{"product_id":"soft-fishing-lure-ripple-shad-100mm-125mm-for-pike-perch-fishing","title":"ESFISHING Ripple Shad Soft Fishing Lure 125mm 4.7g Pike Perch Swimbait 12pcs","description":"\u003cp\u003eESFISHING Ripple Shad is a high-performance 125mm soft plastic swimbait — also known as a paddle tail bait or shad swimbait — designed for pike, perch, walleye, and other predatory fish. Its slim shad profile and ribbed body create a realistic swimming action that triggers aggressive strikes in both clear and murky water.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Swimming Action\u003c\/strong\u003e: The paddle tail produces a lifelike wobbling motion that mimics injured baitfish perfectly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Soft Plastic\u003c\/strong\u003e: Durable, flexible soft plastic material with excellent hook-holding capability and a realistic feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Rigging\u003c\/strong\u003e: Ideal for jig heads, Texas rig, drop shot, and swimbait hooks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProven for Predators\u003c\/strong\u003e: Highly effective for pike, perch, zander, and bass fishing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreat Value\u003c\/strong\u003e: Comes with 12 pieces per pack in multiple colors to match any water condition.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLength: 125mm (4.9 inch)\u003c\/li\u003e\n\u003cli\u003eWeight: 4.7g\u003c\/li\u003e\n\u003cli\u003ePack: 12 pieces\u003c\/li\u003e\n\u003cli\u003eRecommended Jig Head: 10g - 21g\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for casting, trolling, and jigging in lakes, rivers, and reservoirs. Whether you call it a soft plastic lure, rubber bait, or swimbait — the Ripple Shad delivers consistent results every time.\u003c\/p\u003e","brand":"ESFISHING ","offers":[{"title":"100mm 12pcs \/ CA92","offer_id":44153533595713,"sku":"RP100-CA92","price":6.35,"currency_code":"USD","in_stock":true},{"title":"100mm 12pcs \/ CA167","offer_id":44153533628481,"sku":"RP100-CA167","price":6.35,"currency_code":"USD","in_stock":true},{"title":"100mm 12pcs \/ CA166","offer_id":44153533661249,"sku":"RP100-CA166","price":6.35,"currency_code":"USD","in_stock":true},{"title":"100mm 12pcs \/ CA22","offer_id":44153533694017,"sku":"RP100-CA22","price":6.35,"currency_code":"USD","in_stock":true},{"title":"125mm 12pcs \/ CA92","offer_id":44243103481921,"sku":"RP125-CA92","price":6.85,"currency_code":"USD","in_stock":true},{"title":"125mm 12pcs \/ CA167","offer_id":44243103514689,"sku":"RP125-CA167","price":6.85,"currency_code":"USD","in_stock":true},{"title":"125mm 12pcs \/ CA166","offer_id":44243103547457,"sku":"RP125-CA166","price":6.85,"currency_code":"USD","in_stock":true},{"title":"125mm 12pcs \/ CA22","offer_id":44243103580225,"sku":"RP125-CA22","price":6.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/5912\/1729\/files\/CA167_e40d5e13-13e4-4f24-a5a2-47c06cc56a60.jpg?v=1784784742"},{"product_id":"fishing-lure-easy-shiner-100mm-swimbait-plastic-lure-for-fishing","title":"ESFISHING Easy Shiner Soft Fishing Lure 100mm 9.5g Swimbait Bass Pike Perch 12pcs","description":"\u003cp\u003eThe ESFISHING Easy Shiner is a 100mm soft plastic swimbait built for anglers who demand long casting distance and a natural paddle tail action. At 9.5g, this rubber fishing lure reaches deep water zones where bass, pike, perch, and zander are holding — and triggers strikes on the drop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong Casting Design\u003c\/strong\u003e: 9.5g weight for impressive distance, reaching spots other lures can't.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIrresistible Paddle Tail Action\u003c\/strong\u003e: Lifelike thumping motion on fall and retrieve triggers reaction strikes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Soft Plastic\u003c\/strong\u003e: Durable, flexible material with realistic texture fish hold onto longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Species\u003c\/strong\u003e: Proven for largemouth bass, smallmouth bass, pike, perch, zander, and trout.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreat Value\u003c\/strong\u003e: 12 pieces per pack in multiple colors for any water condition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLength: 100mm (4 inch)\u003c\/li\u003e\n\u003cli\u003eWeight: 9.5g\u003c\/li\u003e\n\u003cli\u003ePack: 12 pieces\u003c\/li\u003e\n\u003cli\u003eRecommended Jig Head: 7g - 14g\u003c\/li\u003e\n\u003cli\u003eRecommended Hook: 1\/0 - 2\/0\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ESFISHING ","offers":[{"title":"CA208","offer_id":44153381126209,"sku":"ES100-CA208","price":7.5,"currency_code":"USD","in_stock":true},{"title":"CA25","offer_id":44153381158977,"sku":"ES100-CA25","price":7.5,"currency_code":"USD","in_stock":true},{"title":"PA12","offer_id":44153381191745,"sku":"ES100-PA12","price":7.5,"currency_code":"USD","in_stock":true},{"title":"PA43","offer_id":44153381224513,"sku":"ES100-PA43","price":7.5,"currency_code":"USD","in_stock":true},{"title":"CA166","offer_id":44254132305985,"sku":"ES100-CA166","price":7.5,"currency_code":"USD","in_stock":true},{"title":"CA100","offer_id":44254132338753,"sku":"ES100-CA100","price":7.5,"currency_code":"USD","in_stock":true},{"title":"CA22","offer_id":44254132371521,"sku":"ES100-CA22","price":7.5,"currency_code":"USD","in_stock":true},{"title":"CA28","offer_id":44254132404289,"sku":"ES100-CA28","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/5912\/1729\/files\/3_4ae54f46-240b-4e47-aa95-74648da7489d.webp?v=1784951256"},{"product_id":"fishing-soft-lure-vibro-fat-100mm-6pcs-swimbait-plastic-lure-for-pike-perch-zander-fishing","title":"ESFISHING Fishing Soft Lure Vibro fat 100mm 12pcs swimbait plastic lure for pike perch zander fishing","description":"\u003cp\u003eESFISHING Vibro Fat is a premium 100mm soft plastic swimbait — also known as a paddle tail bait or fat swimbait — designed to attract bass, pike, perch, walleye, and zander. Its unique fat body profile and paddle tail create a wide, thumping action that triggers aggressive strikes even in cold or murky water.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRealistic Action\u003c\/strong\u003e: The paddle tail produces a natural swimming motion that mimics injured baitfish, irresistible to predatory fish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Soft Plastic\u003c\/strong\u003e: Durable yet soft enough for a lifelike feel, with excellent hook-holding capability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Rigging\u003c\/strong\u003e: Works perfectly on a swimbait hook, jig head, Texas rig, or drop shot setup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal for Multiple Species\u003c\/strong\u003e: Proven effective for largemouth bass, smallmouth bass, pike, perch, walleye, and zander.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreat Value Pack\u003c\/strong\u003e: 12 pieces per pack in assorted colors to match any water condition.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLength: 100mm (4 inch)\u003c\/li\u003e\n\u003cli\u003ePack: 12 pieces\u003c\/li\u003e\n\u003cli\u003eRecommended Hook: 1\/0 - 3\/0 swimbait hook or 3\/8oz - 1\/2oz jig head\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you call it a soft plastic lure, rubber swimbait, or paddle tail bait — the ESFISHING Vibro Fat delivers consistent results every time. Perfect for freshwater fishing in lakes, rivers, and reservoirs.\u003c\/p\u003e","brand":"ESFISHING ","offers":[{"title":"SH06","offer_id":44165045420097,"sku":"VF100-SH06","price":6.85,"currency_code":"USD","in_stock":true},{"title":"CA22","offer_id":44165045452865,"sku":"VF100-CA22","price":6.85,"currency_code":"USD","in_stock":true},{"title":"CA179","offer_id":44165045485633,"sku":"VF100-CA179","price":6.85,"currency_code":"USD","in_stock":true},{"title":"PA35","offer_id":44165045518401,"sku":"VF100-PA35","price":6.85,"currency_code":"USD","in_stock":true},{"title":"CA84","offer_id":44165045551169,"sku":"VF100-CA84","price":6.85,"currency_code":"USD","in_stock":true},{"title":"CA101","offer_id":44165045583937,"sku":"VF100-CA101","price":6.85,"currency_code":"USD","in_stock":true},{"title":"CA183","offer_id":44165045616705,"sku":"VF100-CA183","price":6.85,"currency_code":"USD","in_stock":true},{"title":"PA12","offer_id":44165045649473,"sku":"VF100-PA12","price":6.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/5912\/1729\/files\/0.webp?v=1784865254"},{"product_id":"esfishing-plastic-fishing-bait-95mm-115mm-12pcs","title":"ESFISHING Plastic Fishing Bait 95mm 115mm 12pcs","description":"\u003cp\u003eBuilt for versatile freshwater action, the \u003cem\u003eESFISHING Rock\u003c\/em\u003e is your go-to soft plastic bait for bass, pike, perch, and zander. Available in 95mm (8g) and 115mm (11g), its lifelike body profile and premium soft material deliver a natural swimming action that triggers aggressive strikes. Whether you're working shallow flats or deep structure, the Rock gets bit.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLifelike soft plastic body with natural swimming action\u003c\/li\u003e\n\u003cli\u003eAvailable in two sizes: 95mm \/ 8g and 115mm \/ 11g\u003c\/li\u003e\n\u003cli\u003e12 pieces per pack \u003c\/li\u003e\n\u003cli\u003eIdeal for bass, pike, perch, walleye, and zander\u003c\/li\u003e\n\u003cli\u003eWorks great on jig heads, Texas rigs, and drop shot setups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ESFISHING ","offers":[{"title":"95mm 12pcs \/ CA166","offer_id":44254649614401,"sku":"Rock95-CA166","price":6.88,"currency_code":"USD","in_stock":true},{"title":"95mm 12pcs \/ PA01","offer_id":44254649647169,"sku":"Rock95-PA01","price":6.88,"currency_code":"USD","in_stock":true},{"title":"95mm 12pcs \/ PA12","offer_id":44254649679937,"sku":"Rock95-PA12","price":6.88,"currency_code":"USD","in_stock":true},{"title":"95mm 12pcs \/ CA22","offer_id":44254649712705,"sku":"Rock95-CA22","price":6.88,"currency_code":"USD","in_stock":true},{"title":"95mm 12pcs \/ CA25","offer_id":44254649745473,"sku":"Rock95-CA25","price":6.88,"currency_code":"USD","in_stock":true},{"title":"95mm 12pcs \/ CA167","offer_id":44254649778241,"sku":"Rock95-CA167","price":6.88,"currency_code":"USD","in_stock":true},{"title":"95mm 12pcs \/ CA92","offer_id":44254649811009,"sku":"Rock95-CA92","price":6.88,"currency_code":"USD","in_stock":true},{"title":"95mm 12pcs \/ PA136","offer_id":44254667636801,"sku":"Rock95-PA136","price":6.88,"currency_code":"USD","in_stock":true},{"title":"95mm 12pcs \/ CA147","offer_id":44254667669569,"sku":"Rock95-CA147","price":6.88,"currency_code":"USD","in_stock":true},{"title":"95mm 12pcs \/ CA195","offer_id":44254667702337,"sku":"Rock95-CA195","price":6.88,"currency_code":"USD","in_stock":true},{"title":"115mm 12pcs \/ CA166","offer_id":44254649843777,"sku":"Rock115-CA166","price":6.86,"currency_code":"USD","in_stock":true},{"title":"115mm 12pcs \/ PA01","offer_id":44254649876545,"sku":"Rock115-PA01","price":6.86,"currency_code":"USD","in_stock":true},{"title":"115mm 12pcs \/ PA12","offer_id":44254649909313,"sku":"Rock115-PA12","price":6.86,"currency_code":"USD","in_stock":true},{"title":"115mm 12pcs \/ CA22","offer_id":44254649942081,"sku":"Rock115-CA22","price":6.86,"currency_code":"USD","in_stock":true},{"title":"115mm 12pcs \/ CA25","offer_id":44254649974849,"sku":"Rock115-CA25","price":6.86,"currency_code":"USD","in_stock":true},{"title":"115mm 12pcs \/ CA167","offer_id":44254650007617,"sku":"Rock115-CA67","price":6.86,"currency_code":"USD","in_stock":true},{"title":"115mm 12pcs \/ CA92","offer_id":44254650040385,"sku":"Rock115-CA92","price":6.86,"currency_code":"USD","in_stock":true},{"title":"115mm 12pcs \/ PA136","offer_id":44254667735105,"sku":"Rock115-PA136","price":6.86,"currency_code":"USD","in_stock":true},{"title":"115mm 12pcs \/ CA147","offer_id":44254667767873,"sku":"Rock115-CA147","price":6.86,"currency_code":"USD","in_stock":true},{"title":"115mm 12pcs \/ CA195","offer_id":44254667800641,"sku":"Rock115-CA195","price":6.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/5912\/1729\/files\/CA167_1ca65681-c921-4ede-bedb-d5f15a3db97a.webp?v=1784963439"},{"product_id":"super-fluke-120mm-bass-swimbait-12pcs","title":"Super Fluke 120mm Bass Swimbait 12pcs","description":"\u003cp data-path-to-node=\"2\"\u003eDesigned around a streamlined 120mm profile weighing 8g, the super fluke delivers an erratic, darting action and subtle tail kick that predatory fish cannot resist. Crafted with ultra-pliable soft plastic construction, its deep belly hook slot conceals hooks perfectly while allowing the body to naturally quiver, flash, and glide with the slightest twitch of the rod tip—making it lethal for weightless jerkbait setups, forward-facing sonar techniques, and finesse applications.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"0\"\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"6\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,0,0\"\u003eDurable yet ultra-soft plastic construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,1,0\"\u003eStreamlined 120mm (8g) baitfish profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,2,0\"\u003eDeep belly slot for effortless weedless rigging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,3,0\"\u003eFork-tail design for subtle vibration and darting action\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,4,0\"\u003eGliding shimmy action on the fall\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,5,0\"\u003eIdeal for weightless rigging, FFS, and swimbait presentations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,6,0\"\u003eProven profile fish can't resist\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ESFISHING ","offers":[{"title":"CA161","offer_id":44258041495617,"sku":"Super120-CA161","price":6.55,"currency_code":"USD","in_stock":true},{"title":"PA91","offer_id":44258041528385,"sku":"Super120-PA91","price":6.55,"currency_code":"USD","in_stock":true},{"title":"CA162","offer_id":44258041561153,"sku":"Super120-CA162","price":6.55,"currency_code":"USD","in_stock":true},{"title":"CA164","offer_id":44258041593921,"sku":"Super120-CA164","price":6.55,"currency_code":"USD","in_stock":true},{"title":"PA83","offer_id":44258041626689,"sku":"Super120-PA83","price":6.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/5912\/1729\/files\/CA161_e8e1241d-6925-46ea-a9eb-079bf13d3dde.webp?v=1784993463"},{"product_id":"new-kauli-shad-135mm-paddle-tail-swimbait-8pcs","title":"New Kauli Shad 135mm Paddle Tail Swimbait 8pcs","description":"\u003cp data-path-to-node=\"2\"\u003eThe NEW KAULI SHAD is built to give anglers a distinct edge when targeting trophy gamefish. Designed with a streamlined baitfish profile, realistic 3D eyes, and a molded dorsal fin, it delivers an authentic underwater appearance that tricks even the most tight-lipped predators. Its classic paddle tail kicks aggressively on both fast and ultra-slow retrieves, generating heavy water displacement and a tight rolling body action that triggers explosive reaction strikes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eTo make it even more effective, each Kauli Shad is crafted from an ultra-soft yet durable plastic formula, ensuring natural fluid motion without sacrificing toughness against sharp teeth. At 135mm (5.3 in) in length and 16g in weight, this swimbait offers substantial casting distance and ideal profile size for mimicking larger forage fish. Whether rigged on a weighted jig head, a swimbait hook, or used for open-water casting and trolling, the Kauli Shad combines realism and high-vibration action to help you put bigger fish in the net.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eFeatures:\u003c\/p\u003e\n\u003cul data-path-to-node=\"6\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,0,0\"\u003eHigh-action paddle tail produces aggressive tail kicks and an alluring rolling motion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,1,0\"\u003eLifelike baitfish design featuring realistic 3D eyes and detailed dorsal fin molding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,2,0\"\u003eUltra-soft plastic material for maximum flexibility, natural swimming action, and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,3,0\"\u003eOptimal weight \u0026amp; length: 135mm (5.3 in) and 16g for long-distance casting and ideal depth control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,4,0\"\u003eVersatile rigging options: Perfect for jig heads, EWG weighted hooks, and swimbait rigs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,5,0\"\u003eTargets trophy species: Ideal for Bass, Pike, Zander, Seabass, and other saltwater predators\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,6,0\"\u003eValue Pack: Includes 8 pieces per pack\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ESFISHING","offers":[{"title":"CA103","offer_id":44258129969217,"sku":"NK135-CA103","price":8.56,"currency_code":"USD","in_stock":true},{"title":"CA22","offer_id":44258130001985,"sku":"NK135-CA22","price":8.56,"currency_code":"USD","in_stock":true},{"title":"SH08","offer_id":44258130034753,"sku":"NK135-SH08","price":8.56,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":44258130067521,"sku":"NK135-PA24","price":8.56,"currency_code":"USD","in_stock":true},{"title":"CA150","offer_id":44258130100289,"sku":"NK135-CA150","price":8.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/5912\/1729\/files\/77ad065df0cdbabb08cf4475f046f61b.webp?v=1784995957"}],"url":"https:\/\/www.esfishing.com\/collections\/shad-lure.oembed","provider":"ESFISHING ","version":"1.0","type":"link"}